Last year J.D. Roth’s keynote speech was about the importance of story. Donna Freedman agrees that this is vital. But she thinks that unless you can tell that story in a compelling way, nobody’s going to read it.
A good blog post needs voice.
“Voice” means being able to hear the writer while you are reading him or her. i.e. writing style that not only keeps the reader going until the end, but also makes him/her bookmark the site.
Other things this session will touch on:
Donna will also include some examples from blogs that she thinks contain genuine voice – some of it fairly straightforward (but compelling) stuff and some of it what she calls “stylistic backflip” writing (but only examples that actually work).